Sample audit report · Demo Spice Kitchen (sample), Pune · Sample data
Present but passive
Full audit: 62/100
Behind the leader by 9
Scored for what matters to a restaurant or food business serving your nearby area. On the checks we can run for everyone (home page and Google listing), you score 62; the strongest competitor we checked, Competitor A, scores 71 (you are 9 behind). Most of your missing points sit in being found on Google and trust signals.
Your biggest gap is visitor tracking: no visitor tracking was found on your site. Fixing it helps you see how many people visit and which pages bring enquiries.
Sample report for a made-up business. Your report uses your own real Google data.
Do these 3 first
Ranked by the marks each one costs you, biggest first.
- Visitor trackingworth up to +5 on your score
Install Google Analytics 4 (or Google Tag Manager with it) on every page. - Google reviewsworth up to +4 on your score
Ask every real customer for a review after each visit or order, and reply to every review, good or bad. Never buy or filter reviews. - Call and WhatsApp buttonsworth up to +4 on your score
Add a WhatsApp button to every page.
What's working
- Google map listing: Listed on Google as "Demo Spice Kitchen" (Restaurant), matched by your phone number. Website linked on the listing: yes. (Sample data)
- Same address and phone everywhere: The address and phone on Google match your website. (Sample data)
- Website: The website opens for every visitor. (Sample data)
Your top 3 fixes
Picked from what this audit found, biggest gap first.
Visitor tracking: Google Analytics and Meta pixel set up for you
We found no visitor tracking on your website, so you most likely can't see your traffic.
Quick fixes on your current website
Your site shows no customer reviews; shared links show no preview; your home page has no Google description.
Do it yourself:
- Add a few customer reviews or testimonials with their permission, or show your Google reviews on the site.
- Add a preview title and image in your site builder's social sharing settings (og:title and og:image).
- Use an image of at least 1200 x 630 pixels.
- Share your link on WhatsApp to check the preview.
- In your site builder, open the home page's SEO settings and write a 120-155 character description of what you offer and where.
SEO setup: sitemap, structured data and Google-ready pages
Your site has no sitemap; your site does not give Google your hours and phone in a form it can read; 7 of 11 images have no alt text.
The detailed checks
Where you stand
Sample data. In your own report this line says which pages we read on your website and how we matched your Google listing.
Where you're losing marks (and why it matters)
What we found: No visitor tracking (such as Google Analytics) was found on the pages we read. (Sample data)
Why marks were cut: Full marks need visitor tracking such as Google Analytics. Without tracking you can't see how many people visit, where they come from or which pages bring enquiries.
How to get full marks: Install Google Analytics 4 (or Google Tag Manager with it) on every page. FirmGenie can set this up for you as custom work (quote first, no call needed), or your developer can.
Fix it with: Visitor tracking: Google Analytics and Meta pixel set up for you
What we found: 4.1★ from 86 Google reviews. (Sample data)
Why marks were cut: Full marks need a 4.5★ rating from at least 100 Google reviews. Your record is solid; a higher rating can help you stand out in the map results.
How to get full marks: Ask every real customer for a review after each visit or order, and reply to every review, good or bad. Never buy or filter reviews. FirmGenie can do this as custom work (quote first, no call needed), or your team can.
What we found: A tap-to-call button was found; there is no WhatsApp button. (Sample data)
Why marks were cut: Full marks need a tap-to-call button and a WhatsApp button. Every extra step between interest and a conversation can make some visitors give up.
How to get full marks: Add a WhatsApp button to every page. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
What we found: No customer reviews or testimonials were found on the pages we read. (Sample data)
Why marks were cut: Full marks need customer reviews or testimonials on your site. Without proof on the page, a first-time visitor has only your word to go on, and that can cost you enquiries.
How to get full marks: Add a few customer reviews or testimonials with their permission, or show your Google reviews on the site. You or your developer can do this on your current site, or get a quote from FirmGenie.
Fix it with: Quick fixes on your current website
What we found: Opening hours, phone and website are set; the listing has 3 photos. (Sample data)
Why marks were cut: Full marks need opening hours, phone, website, at least 5 photos, your real business name and a fitting category on your Google profile. An incomplete profile gives searchers less reason to choose you over the next listing.
How to get full marks: On your Google profile: at least 5 photos. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
Every check we ran (23)
- Google map listing 5/5
Listed on Google as "Demo Spice Kitchen" (Restaurant), matched by your phone number. Website linked on the listing: yes. (Sample data)
- Google reviews 3/5
What we found: 4.1★ from 86 Google reviews. (Sample data)
Why marks were cut: Full marks need a 4.5★ rating from at least 100 Google reviews. Your record is solid; a higher rating can help you stand out in the map results.
How to get full marks: Ask every real customer for a review after each visit or order, and reply to every review, good or bad. Never buy or filter reviews. FirmGenie can do this as custom work (quote first, no call needed), or your team can.
- Google profile completeness 3/5
What we found: Opening hours, phone and website are set; the listing has 3 photos. (Sample data)
Why marks were cut: Full marks need opening hours, phone, website, at least 5 photos, your real business name and a fitting category on your Google profile. An incomplete profile gives searchers less reason to choose you over the next listing.
How to get full marks: On your Google profile: at least 5 photos. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Recent Google reviews 2/5
What we found: The newest Google review is 74 days old. (Sample data)
Why marks were cut: Full marks need a Google review in the last 30 days. Buyers notice when the newest review is old; recent reviews show the business is active.
How to get full marks: Ask customers for a review after each visit or order. FirmGenie can do this as custom work (quote first, no call needed), or your team can.
- Same address and phone everywhere 5/5
The address and phone on Google match your website. (Sample data)
- Website 5/5
The website opens for every visitor. (Sample data)
- HTTPS 5/5
Every page we read uses HTTPS. (Sample data)
- Phone layout 4/5
What we found: The page fits a phone screen and does not jump while loading. (Sample data)
Why marks were cut: Full marks need a phone layout, a page that does not jump while loading, and buttons big enough to tap. Most visitors arrive on phones; a page that is hard to use there can cost you enquiries.
How to get full marks: Make these changes: larger tap buttons in the menu. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- First response time 4/5
What we found: The home page starts loading in 0.9 s. (Sample data)
Why marks were cut: Full marks need a first server response under 0.8 seconds. A slow first response makes the whole page appear later on mobile data, and some visitors may give up before it loads.
How to get full marks: Use faster hosting or a content delivery network, and cache your pages. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Title, heading and description 3/5
What we found: A page title and a main heading are set; there is no Google description. (Sample data)
Why marks were cut: Full marks need a page title, a main heading and a Google description. Google shows your title and description in search results; when one is missing, fewer searchers may click through to you.
How to get full marks: Add a Google description to your home page. You or your developer can do this on your current site, or get a quote from FirmGenie.
- Top of your home page 3/5
What we found: The top section has a headline and an action button but no call or WhatsApp button. (Sample data)
Why marks were cut: Full marks need a headline that says what you do, an action button and a call or WhatsApp button in the top section. Visitors decide in the first screen whether to stay; without a clear next step some may leave without enquiring.
How to get full marks: Add a call or WhatsApp button in the top section. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Business details for Google 2/5
What we found: The page carries your business name but not your opening hours or phone as structured data. (Sample data)
Why marks were cut: Full marks need structured business data with your name, phone, address and opening hours. Google gets less information about you, which can weaken how and where you appear in search.
How to get full marks: Add your opening hours and phone as structured data to the structured business data (JSON-LD) on your home page. FirmGenie does this in SEO setup: ₹2,499 + 18% GST once, or included in Growth (₹1,499/month + 18% GST), which also adds the AI chatbot, Google profile care, the content calendar and a monthly re-audit. Or your developer can.
- Visitor tracking 0/5
What we found: No visitor tracking (such as Google Analytics) was found on the pages we read. (Sample data)
Why marks were cut: Full marks need visitor tracking such as Google Analytics. Without tracking you can't see how many people visit, where they come from or which pages bring enquiries.
How to get full marks: Install Google Analytics 4 (or Google Tag Manager with it) on every page. FirmGenie can set this up for you as custom work (quote first, no call needed), or your developer can.
- Sitemap and robots.txt 3/5
What we found: A robots.txt file exists; there is no sitemap. (Sample data)
Why marks were cut: Full marks need a sitemap and a robots.txt file. Google may find and refresh your pages more slowly without them.
How to get full marks: Add a sitemap and submit the sitemap in Google Search Console. FirmGenie does this in SEO setup: ₹2,499 + 18% GST once, or included in Growth (₹1,499/month + 18% GST), which also adds the AI chatbot, Google profile care, the content calendar and a monthly re-audit. Or your developer can.
- Allowed in search results 5/5
Nothing blocks search engines. (Sample data)
- Enquiry form or booking link 1/5
What we found: No enquiry form or table-booking link was found. (Sample data)
Why marks were cut: Full marks need an enquiry form or a booking link. Visitors who are not ready to call have no easy way to leave their details, so some may not come back.
How to get full marks: Add a short enquiry form (name, phone, what they need) or a booking link on every page. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Call and WhatsApp buttons 3/5
What we found: A tap-to-call button was found; there is no WhatsApp button. (Sample data)
Why marks were cut: Full marks need a tap-to-call button and a WhatsApp button. Every extra step between interest and a conversation can make some visitors give up.
How to get full marks: Add a WhatsApp button to every page. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Address 4/5
What we found: A full address with PIN code is shown; there is no map link. (Sample data)
Why marks were cut: Full marks need your full address with PIN code and a map link. Buyers often look for a real address before they trust a business with money.
How to get full marks: Add a map link to your contact page and footer. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Reviews or testimonials 1/5
What we found: No customer reviews or testimonials were found on the pages we read. (Sample data)
Why marks were cut: Full marks need customer reviews or testimonials on your site. Without proof on the page, a first-time visitor has only your word to go on, and that can cost you enquiries.
How to get full marks: Add a few customer reviews or testimonials with their permission, or show your Google reviews on the site. You or your developer can do this on your current site, or get a quote from FirmGenie.
- Social profile links 3/5
What we found: One social profile (Instagram) is linked. (Sample data)
Why marks were cut: Full marks need links to at least two of your social profiles. Buyers who want to check you out further may not find your social proof.
How to get full marks: Link your Instagram, Facebook, LinkedIn or YouTube profiles in the header or footer. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Image descriptions (alt text) 2/5
What we found: 4 of 11 content images have alt text. (Sample data)
Why marks were cut: Full marks need a text description (alt text) on at least 9 in 10 content images. Google can't read images without a description, so they do less to help you show up in image search.
How to get full marks: Add short alt text to each content image. FirmGenie does this in SEO setup: ₹2,499 + 18% GST once, or included in Growth (₹1,499/month + 18% GST), which also adds the AI chatbot, Google profile care, the content calendar and a monthly re-audit. Or your developer can.
- Phone speed 3/5
What we found: Google's phone speed test scored the home page 62 out of 100. (Sample data)
Why marks were cut: Full marks need a Google phone speed score of 90 or more. On a slow phone connection, visitors who wait several seconds for the first screen are more likely to go back to Google and tap the next result, and that can cost you calls.
How to get full marks: Compress large images, load images only when they are scrolled to, and remove unused scripts. FirmGenie can do this as custom work (quote first, no call needed), or your developer can.
- Link preview 0/5
What we found: No preview title or image is set for shared links. (Sample data)
Why marks were cut: Full marks need a preview title and a preview image for shared links. When your link is shared on WhatsApp or social media, a missing preview can make it look less trustworthy and get fewer taps.
How to get full marks: Add og:title and og:image tags to your pages. You or your developer can do this on your current site, or get a quote from FirmGenie.
Google Maps ranking
We searched "restaurant near Demo Nagar, Pune" on Google Maps (Sample data). You appear at position 7 (top 10).
Top 5: Competitor A, Competitor B, Competitor C, Competitor D, Competitor E
You vs competitors
| Business | Google rating | Score |
|---|---|---|
| Demo Spice Kitchen (sample) (you) | 4.1★ from 86 Google reviews. | 62 |
| Competitor A | 4.5★ · 412 reviews | 71 |
| Competitor B | 4.3★ · 158 reviews | 63 |
| Competitor C | 4★ · 96 reviews | 52 |
Everyone in this table is scored on the same checks: the home page and the Google listing. Your full score above also counts the other pages we read and the phone speed test.
What this audit could not see
The outside view cannot answer the questions that decide profit:
- Food cost as a share of each dish, and which dishes carry the menu.
- Wastage per week and how much of it is avoidable.
- Repeat-customer share, and what aggregator commissions take out of each order.
See this for your own business
Free and instant. We read your public Google listing and website and compare you with nearby competitors.
Get my free auditMethod: in your own report, public checks run automatically and are dated, scored 0–5 (5 = full marks) and weighted for your kind of business and where your customers come from.